“HBI® kind of does what Starbucks ® did for consumers-
they made them appreciate flavor.”
- Financial Post Article Sept.27, 2004

Our Mission is simple….

 

Our goal is to promote Roll-Your-Own worldwide. We believe the best way to do this is to offer our customers their choice of every significant Roll-Your-Own product available on earth. This means we MUST (by our own statement) carry every significant tobacco, rolling paper, and RYO product available. This is our CLEAR statement.

WHY? We truly believe that we MUST offer every significant RYO product on earth in order to promote RYO to all tobacco smokers. The only RYO products that we don't offer are a few insignificant or low quality items that offer no value to the consumer (such as papers from India that don't stick or a few small private label house brands where a distributor simply sticks their company name on an existing paper). Every significant brand of cigarette paper is a little different then the others - whether it be catchy packaging or a truly lightweight hard to tear paper (hemp papers are three times stronger then rice papers and thus are very popular among smokers). Moreover, whenever we feel there is an untouched market or a way to improve a RYO product, we must produce the appropriate product ourselves and offer it to the market.

Therefore, we are working to constantly create new products for the industry and in 2004 we did just that! We introduced the World’s first pre-rolled cone blunt, with CYCLONES! We shocked the industry with our sexy Brown Sugar flavored cigarette wrappers! Also, the success of the #1 selling flavored rolling papers in world, Juicy Jay’s, continues with the introduction of new Juicy Jay’s 5 meter long ROLLS! As always we must also constantly create new and improved rolling devices and accessories to improve the RYO process.

HBI strives to be the best in this industry day in and day out. That goal begins with our customers, by providing the BEST customer service in the industry. Same-day shipping and guaranteed product(s) are just two simple ways to be the best. Moreover, HBI believes communication is another key ingredient in providing the BEST service possible. We believe in feedback not only from you but also your customers. Each one of our websites, including the newly redesigned consumer website www.zensmoke.com, gives visitors the opportunity to give feedback on our products, service, and quality. This feedback from our customers and consumers allows us to constantly improve and be the BEST!

HBI knows that many products are in stores and items can just sit on the shelves and never get noticed by customers. We believe in constantly evolving our marketing initiatives, so when someone comes into a store they take NOTICE of our products. We do this by providing our customers with eye-catching products and point-of-sale merchandise like t-shirts.

HBI is committed to excellence in service, quality, and production. You need to look no further than HBI for all your RYO needs. HBI is the LEADER in this industry, and that has been developed by our commitment to our customers. The future of RYO and where it goes from here is up to both of us….

Sidenote: HBI is an environmentally friendly company.  We use recycled paper in our offices,  print our catalogs with Hemlock (an award winning low-pollutant printing company) and we use various energy-saving techniques in our offices and warehouses.  As the largest player in our market, we feel it is our responsibility to set a positive example for others to follow.

***Legal Disclaimer: This is a wholesale catalog. It is not intended as an advertisement of tobacco products to consumers. Tobacco products must not be sold to minors or where prohibited by law. Prices are subject to change without notice and do not include possible quantity discounts or sale prices. JOB, Zig-Zag, Joker, Rizla, EZ-Wider, Top, Abadie, Golden Wrap, OCB, Gambler, and other marks contained in this catalog are the trademarks or legal marks of their respective owners. Starbucks is a trademark of the Starbucks Corporation and is used only for quotation or comparison purposes. No rights to these marks are claimed or implied. We are not responsible for any typographical errors, or omissions. If any errors are discovered they will be amended with the next catalog printing.